A summer survey conducted by the Gwinnett Place Community Improvement District shows the area around the fading mall has potential to grow if redeveloped. For CID executive director Joe Allen that means even if the mall itself sinks, the rest of the CID can thrive.

Most importantly, Allen said, the survey shows the area’s cultural diversity could become its greatest strength. Shifting demographics, along with competition from other malls in the market and the emergence of online retail, has long been blamed for the mall’s demise.  

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