The Atlanta Press Club debates have kicked off – Secretary of State, Public Service Commission, Commissioner of Labor and School Superintendent air this week, followed by other races in the next few weeks. One of the items on your November ballot that will not get featured in a debate are the proposed amendments. The supporters of those amendments have to find other ways to get out in front of voters, advertising perhaps. The Georgia Outdoor Stewardship Amendment supporters began just that this week.

The advertising campaign is so far focused on a digital strategy to reach voters between now and Election Day. One of the noted items in the campaign is that the amendment does not call for a new tax. If passed, the amendment would dedicate a portion of an existing tax on sporting goods for conservation purposes. The revenue would help to support Georgia’s outdoor recreation industry, which has an annual economic impact of $27 billion and growing. 

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